A Magnificently Modern Store

The opening of Bird’s new store in 1941 seemed to be a pretty big occasion.  There had been a special edition of the Herald Tribune the week before, and the Mayor officially opened the store, with several speakers, including the local MLA.  The opening was broadcast on radio CFGP.  After reading some of the articles in the previous newspaper, I am wondering if this was the first “self-serve” grocery store in town.  The articles mentioned the special shelving, the fluorescent lighting, and describe it as having a “most citified layout.”

Researched & written by Kathryn Auger

Grande Prairie Herald-Tribune ~ January 23, 1941

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